Suntory Haku Japanese Craft Vodka

Made with 100% Japanese white rice, the name Haku means “white” in Japanese. The word can also be read as “brilliant” – a tribute to the craft of mastering a clear, clean, and luminous vodka. Filtered through bamboo charcoal, Haku® has an unparalleled soft, round, and subtly sweet taste.

The product design harmonizes the Japanese traditional aesthetic with an evolving modernity. To convey it as a Japanese Craft Vodka, we use Japanese material with a touch of artisanal quality — simple and pure. Through the curved lines on the bottle, we represent the stream glistening through Japanese nature and Japan’s four seasons.

The label design consists of Junpaku (pure-white) washi paper — representing the beauty of Japanese white rice, which is the soul of this vodka — and Kanji calligraphy “Haku” with sumi ink, as well as red and gold colors only. The result: a minimal and modern Japanese design, free of unnecessary adornments.

Haku Vodka is bamboo charcoal filtered, giving the vodka a soft, mellow character. Floral nose with a rich taste that transforms into a complex rice flavor.

HAKU begins its distillation process in Kagoshima, Kyushu, a region well-known for rice spirit making. The process includes a meticulous mill and polish, where 100 percent Japanese white rice is fermented to create a mash. The mash is distilled through pot stills to create a rice spirit, and then distilled a second time through two different processes to create its uniquely flavored liquid. This liquid is then blended and filtered through bamboo charcoal in Osaka, Japan.

This process, unique to Suntory, preserves and enhances the rice's delicately sweet and subtle flavors. As an iconic symbol of Japanese culture, the use of pure white Japanese rice conveys the House of Suntory's commitment to working with the best and most native ingredients of Japan.

The delicate craftsmanship of the spirit is complemented by the unique design of the bottle. The curved bottle lines represent the streams of Japan, and the label design consists of Junpaku (pure-white) washi* paper - representing the beauty of Japanese white rice.

Tasting Notes:

Unparalleled soft, round and subtly sweet taste.

Nose: A soft aroma played up by the sweet, delicate floral aroma of rice.

Palate: A rich taste that gradually envelops the mouth with the natural sweetness and complex flavor of the rice.

Finish: A smooth finish with a sophisticated, pleasantly lingering sweetness thanks to the bamboo charcoal filtration process.