If you're a Campari fan, but have never been able to find something outside of the Italian legend that scratches that same itch, then this might be the one thing that finally captivates you. The Leopold brothers have gone back to the drawing board and created an all natural version of the bitter aperitivo that uses real cochineal (like Campari used to) to color the liquid and brings a much bolder, more bitter flavor. It mixes like a DREAM into a Negroni and works wonders in an Americano. If you think you've got the Negroni cocktail mastered, think again. Until you've used this you can't be sure!